FIA Start-UP Challenge

Connect with 103 mobility Clubs
and benefit from their established brands,
expertise, and loyal customer base
made up of 36 million individual members.

HELP US MAKE PEOPLE’S LIVES EASIER, EVERY DAY!

This year the categories in the FIA Region I start-up challenge reflect the vast expansion of mobility Clubs over the last decades. Nowadays their purview reaches not only cars, but also mobility at large, and even wider assistance services that simplify their members’ lives.

Do you have a solution in one of the three following areas?

CAR

How can mobility Clubs improve and innovate the use of cars in the future?

The car has been at the centre of mobility Clubs’ business for many years. As the use of the car as well as its features evolve steadily, mobility Clubs are looking for new ways of being at the driver’s side.

In this category start-ups are welcome to submit ideas such as in the filed of example: connected car, ownership models, road safety, electric-mobility and the environmental impact of cars,…

MOBILITY

How can Clubs offer members the best mobility experience and solutions?

Today, users have a big variety of transportation options at their disposal and are redefining their preferred way to move around. Mobility Clubs are looking for new ways to help their members in this transition and to find a mobility option that fits their particular needs.

In this category start-ups can submit alternative mobility solutions such as in the fields of: urban mobility; mobility as a service / on-demand, micro-mobility solutions, …

ASSISTANCE

​How can mobility Clubs make people’s lives easier also outside of their cars?

Mobility Clubs can offer a wide range of assistance services to their members also beyond mobility. This may include services inside peoples’ homes (e.g. breakdown repairs / security / connected homes) or any personal assistance service (e.g. e-commerce, administrative tasks). How can Clubs support people everywhere, not only when their car breaks down? How can they help people enjoy healthier and happier lifestyles?

In the assistance category, start-ups can submit ideas under: home assistance, health, personal assistance, …

WHY SHOULD YOU APPLY?

You will be exposed to an international network of 103 Mobility Clubs, perhaps leading to partnerships that will allow you to tap into their 36 million individual members from across Europe, the Middle East and Africa.

Pitch your way to the top and build relationships with decision makers and innovators from the FIA Region I network of Clubs.

WHY SHOULD YOU APPLY?

You will be exposed to an international network of 105 Mobility Clubs, perhaps leading to partnerships that will allow you to tap into their 35 million individual members from across Europe, the Middle East and Africa.

Pitch your way to the top and build relationships with decision makers and innovators from the FIA Region I network of Clubs.

FIA StartUP | Innovation HUB

All start-ups

 

will be included in our internal FIA Region I innovation hub database (unless otherwise requested) for mobility Clubs to contact your start-up

FIA StartUP category icon

Shortlisted start-ups

  • participate in online pitch events with a selection of leading Clubs’ innovation and business development experts, followed by one-to-one meetings

  • receive the opportunity to meet face to face with Clubs’ marketing and business professionals (October 2021)

 

FIA StartUP selected icon

Selected start-ups

get recognition and visibility from winning an FIA award

HOW TO APPLY

Applications for the second edition of the FIA Region Start-up Challenge will open soon.

 

Curious about the previous edition? Check out here last year’s three finalists.​

HOW TO APPLY

Applications for the second edition of the FIA Region Start-up Challenge will open soon.

Curious about the previous edition? Check out here last year’s three finalists.​

FAQ

WHO CAN APPLY?

We open the call to any start-ups with at least a proof of concept or a minimum viable product, and at least a CEO and CTO (i.e. one business and one tech person).

 

HOW DOES THE SELECTION PROCESS WORK?

During the selection process, start-ups are reviewed by innovation experts from Region I Clubs. Shortlisted Start-ups will work together with these experts to identify potential alignment with Clubs’s businesses.

FAQ

WHO CAN APPLY?

We open the call to any start-ups with at least a proof of concept or a minimum viable product, and at least a CEO and CTO (i.e. one business and one tech person).

 

HOW DOES THE SELECTION PROCESS WORK?

During the selection process, start-ups are reviewed by innovation experts from Region I Clubs. Shortlisted Start-ups will work together with these experts to identify potential alignment with Clubs’s businesses.

FIA Start-UP Challenge